I tell my clients there are many ways to tell the stories of their work. Long form, short form, metrics, impact…a few examples. Gathering and collecting them is work, albeit joyful and rewarding. But you don’t need to tell them in only one way.

Here’s an example of a story told in multiple ways by Community Action: longer form narrative in a newsletter, highlight form in the annual report, and even short form in a heart-felt animation shared with donors as a thank you. Don’t be afraid to tell your stories multiple times in multiple formats to different segments of your audiences. While they’re stories you may know so well that you have them memorized, they’re most often new every time you share them differently. Fresh ways to use hard-earned content.

Short Form:

Longer form as a page in the Impact Report: