Working with LeAnn is always fantastic. She brings the big agency skills to the flexibility of an independent consultant, and really understands the process of choice and decision making with both us and our clients. She gets us, the progressive work we and our clients do on the national front, and the important research and data we bring to her for our projects together. Plus, her creative work inspires us every single time.
We trusted LeAnn with the delicate process of shepherding our organization through a shift in our communications. Her duality of expertise in communication strategies, including naming and creative, were a real draw. She helped us learn so much about ourselves through a rigorous research process including focus groups with our most important constituents. We’re a very intentional organization and needed an intentional consultant to be with us through every step of the process. Today we have a new name, tagline, messaging framework and entire creative window that’s designed for the long haul, not a short term fix.
LeAnn is able to effectively, authentically and respectfully shape and craft brands, messages and tools that truly reflect the core values of the organization to audiences that are diverse, complex and often marginalized. Moreover, she has a deep understanding for how context, race, culture, gender, class and more can impact the effectiveness of visual, written and verbal brands and communication for good and for bad.
LeAnn has been instrumental in crafting our organization’s branding and identity. Her wisdom, her familiarity with the full spectrum of nonprofit communications, and her ability to balance creative force with strategy has both modernized us and made us that much more effective.
LeAnn spent the time to really learn about our organization. She not only listened to what we said we wanted, but she also asked probing, sometimes difficult questions—and what she discovered allowed her to perfectly capture the essence of the IOM.