When it was time for a fresh new look for the Institute of Medicine’s materials, they came to us to develop new logo lock-ups, brand colors, typography and overall style. This was the beginning of our on-going relationship, and laid the groundwork for the development of brochures, collaterals, reports, books, environmental graphics, digital elements, templates, and promotions, to name a few of the many branded items developed from this work. The Institute of Medicine is an independent, nonprofit organization that works outside of government to provide unbiased and authoritative advice to decision makers and the public. The IOM asks and answers the nation’s most pressing questions about health and health care.