There are few places where children and adults with disabilities can spend an entire week focusing on their abilities, rather than their disabilities. MHKC is dedicated to the belief that all people regardless of race, economic status or physical/mental ability should experience the joy and personal growth that comes from the adventure of an overnight camp experience.
We worked with Mt. Hood Kiwanis Camp to update their brand, and to set style guidelines for all of their visual materials. During design and brand research, we discovered a quote from a camper describing the freedom she experiences: “At camp, I can fly.” This statement was key in the brand development, leading us to the bird in their mark, and an emotion all of us can seek to feel: freedom.