The National Academies of Sciences, Engineering, and Medicine recently released a report on the application of the science of prenatal and early childhood development to policy, program and systems changes.

Vibrant and Healthy Kids: Aligning Science, Practice, and Policy to Advance Health Equity

Implementing programs aimed at people in crisis alone will not advance health equity—those programs are important for addressing immediate needs, but until the systemic roots of inequity are addressed, there will likely be another set of crises around the corner. Reducing health disparities by addressing their systemic root causes, including poverty and racism, is foundational to advance health equity. The science-driven recommendations provided in this report lay out practice, policy, and systems changes needed to close the health equity gap and nurture vibrant and healthy children.

The social video for the project was designed and produced by LeAnn Locher & Associates, and used across multiple social media platforms to communicate the top level findings and messages. We emphasized the positive outcomes and strategies, specifically the science-driven recommendations, with a call to action of downloading and reading the report on the National Academies website.

Social videos are highly effective in communicating across platforms for attracting and engaging readers. Social video generates 12 times more shares than text and images combined (via social media analytics: Simply Measured) and according to Buzzfeed, video creates 59% more engagement than any other type of post.