The National Academies of Sciences, Engineering, and Medicine have a long history of gathering leading thinkers to share the latest research and information on health equity. In the summer of 2020, they launched a communications campaign centering the impacts of COVID-19 on communities of color, and featuring conversations with experts on a variety of topics related to minority health and COVID-19, as well as information and resources from the National Academies on topics related to health equity. LeAnn Locher & Associates provided campaign branding for the videos, web and social media graphics, designing a unified and bold look to carry across platforms and to communicate at-a-glance COVID and its impact on communities of color. This eight-week campaign provided trusted voices and messages across multiple platforms during a time when the nation needed it the most.
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